When starting your affiliate journey, it is of paramount importance to understand how to find a profitable niche for Affiliate Marketing. Niche as discussed in the previous article on What is Affiliate Marketing is the sub sub-category that we want to pick for our blog.
Niche simplistically speaking is the focussed topic around which we create our content and promote relevant products.
Technically speaking we can select any niche and start creating content around it.
But as mentioned, my goal is to help you get started and turn profitable as soon as possible. I will cover the points that you should keep in mind while selecting your niche for affiliate marketing.
Why is Niche selection is important?
What would someone do, if they have a backache?
They would go to an orthopaedist.
Similarly, for stomach related issues one would go to a Gastroenterologist.
Do you see where I am leading with this?
Audience would keep coming back to your blog if they see you as a subject expert in a particular area.
You cannot write about fitness products for a week and then start promoting Finance related Products.
For a beginner in Affiliate Marketing, it is advisable to be as specific and focussed in your field as possible. Try to look for as narrow a topic as possible in your field.
Then over time when you establish your credibility in your niche, then you can branch out and start expanding around your niche.
When you stick to your Niche, your audience will love you.
Search Engines will love you and it will become relatively easier to rank in Google.
We will talk about SEO tips to rank your newly created blog in this series.
The three proven categories for beginners
Now that you have understood the concept of niche, the next logical question is how do you pick a niche.
For beginners, it is advisable to find a niche from these three categories
Why you ask?
These three categories have been tried and tested to give maximum results.
You have a sizable audience to connect within these categories and it has been found that the audience in these categories converts better as compared to other categories.
So, I will advise you to do a self-introspect and think about a category that you will be comfortable to pick from these three options.
Examples of niche in three proven categories
To give you a more clear understanding of selecting a niche, I will illustrate with few examples.
Let’s say Raj wants to start his Affiliate Marketing business.
He is interested in selecting Health as the main topic.
But this is way too broad. He cannot possibly write everything about health in his blog.
Now Raj knows a thing or two about Weight Loss.
So he picks Weight Loss as his sub-category.
This is still not focussed enough.
He had sometime back researched a lot about Keto Diet and practices Yoga daily for weight loss.
So his niche could be Keto Diet for Weight Loss or Yoga for Weight Loss.
Similarly, if he picked Wealth as his category, his sub-category could be Making Money Online or Wealth Management, and depending on what he chooses, he can create his blog around Make Money Online through Digital Marketing or Wealth Management using Mutual Funds.
If he would have chosen Relationships, then his Niche could be around Dating or Matchmaking.
How to find a profitable niche for Affiliate Marketing and Relevant Products?
The answer to how to find a profitable niche for Affiliate Marketing lies in finding products in your niche that sells.
So, the key thing to keep in mind while selecting your niche is its profitability.
There should be people looking for products in your niche and there should be products with good affiliate programs in that niche.
To start with, you can google for affiliate programs in your niche.
Also, there are Affiliate Marketplaces like Clickbank where you can get a listing of top products in your niche. You need to signup and then choose a product by visiting its marketplace.
We will probably cover affiliate marketing using affiliate marketplaces in later part of the series.
My friend makes use of Digital Marketing ( Paid Ads) and ClickFunnels (a funnel based strategy for affiliate marketing ) to target customers in his niche.
Another no-brainer place to start your affiliate journey is Amazon, Flipkart, etc.
I have another affiliate website where I target products in my niche from Amazon.
You can sign up for the Amazon Affiliate Associate Program and start promoting products in your niche.
The best part about using Amazon is that people already trust and use this platform and you have variety of products in almost any possible niche.
Details about Amazon Affiliate Program and how it works will be shared in coming articles in this beginner series for Affiliate Marketing.
There are various ways in which you can promote the chosen affiliate products in your niche.
An ethical approach to Affiliate Marketing
There is always a quick way to do things and the right way to do things. Yes at times they both coincide but generally not.
As the saying goes, there is no shortcut to any place worth going.
If you want to establish a long-lasting, flourishing, recurring affiliate commission generating affiliate business then you have to do it ethically.
The ethical way is to believe in what you are promoting.
Scratch your own itch.
See what challenges and problems you have had and how you solved it using a particular product or service.
It is highly advisable to promote products that you have already used.
It is also easier to convert your audience into buying customers if they see you using and benefitting from the product.
Start becoming an influencer in your Niche
The foundation of your success in your affiliate journey is that people see you as an expert in your niche and trust you.
First step is to create quality content.
Then create social media pages of your blog/business.
Interact with your audience.
Use Quora to answer questions in your niche.
Do not go promoting URLs of your blog upfront.
Provide value upfront. Answer the question, then at the end of your answer a simple line like – if you want to read more about this topic, then you can check my article here on **website link**
Occasional writeups on platform like Medium is also not a bad option.
This article covers various aspects of how to find a profitable niche for Affiliate Marketing. Pick from the three listed categories of Health, Wealth, and Relationships. Figure out a niche for yourself among these categories.
It helps if you have some familiarity or interest in the niche that you select. You will find it much easier to develop content if it aligns with your interest.
When you enjoy what you do, the journey becomes more important than the destination.
You can check this great resource of niche ideas from NicheHacks
Chapter 4: How to Start a Blog